• NWK Lojaliteit
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Corporate strategy & identity


NWK’s strategy

Strategy can be described as “the manner in which one achieves one’s goals through planning.”

Growth, differentiation and cost leadership are examples of overhead strategies.


  • Win-win relationships with our customers.
  • Define customer groups and deliver friendly, fast and cost-effective service.
  • “Brand” purchase/service experience.
  • Measure customer service.

Internal business processes

  • Processes/systems are effective, streamline, customised, timely, accurate and according to internal/external customer’s needs.
  • Focus on environment, safety and health aspects. Measured according to identified criteria.

Learning and growth

  • Optimal utilisation of personnel, by applying performance management, correct placement, exposure and investment in skills development and timely follow up planning.

Corporate Identity Manual

Our Colours

File size: 49KB
Click here to download


File size: 634KB
Click here to download

Our Signature

File size: 224KB
Click here to download

Our Stationary

File size: 588KB
Click here to download

Our Style

File size: 687KB
Click here to download

Our Typography

File size: 339KB
Click here to download

Promotional Advertising

File size: 1.29MB
Click here to download



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Nation in Conversation

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